After spending a lifetime building a wisdom base, you don’t need to spin that wisdom as something new or revolutionary in order for it to sell. Organizations simply want access to the wisdom – the timeless principles of success that you have learned. The key is to develop a way to deliver that wisdom. You need a process.
In a 2009 interview with Inc. magazine, Jim Collins said:
There has been a big shift away from seeing the essence of entrepreneurship as the creation of a better mousetrap to viewing it as the development of a better process. Did Starbucks have a better mousetrap? Did Home Depot have a better mousetrap? …There are lots of really great mousetraps and very few really great processes. …Isn’t it much more important to create a better process that will produce many mousetraps over time?
Your wisdom already has inherent value, so pour your creative energy into developing a way to deliver it.
Tags: process, wisdom base
